DPP Releases Guide to promote benefits Of IMF adoption

The guide helps content supply companies understand the financial and operational benefits of adopting the Interoperable Master Format (IMF) for more efficient, global file interchange.
IMF spec, Format, File-based workflows, File management, Media asset management, Media assets, Digital asset management

Share

The Digital Production Partnership (DPP), an international network of media industry suppliers, has announced the release of a new guide highlighting the business benefits of IMF. The guide helps content supply companies understand the financial and operational benefits of adopting the Interoperable Master Format (IMF) for more efficient, global file interchange.

“The global market for quality content has brought enormous opportunity for media companies, by creating demand for different versions of master material. But that also brings great cost and complexity,” says DPP Managing Director, Mark Harrison. “That’s the problem that IMF solves: it enables faster, cheaper and higher quality versioning. It brings huge financial and operational benefits.”

The guide covers both the current SMPTE standard, designed for premium content, and the new IMF for Broadcast and Online specification currently being jointly developed by SMPTE and the DPP. 

The Business Benefits of IMF guide is produced in partnership with DPP Member EditShare and its new QScan Automated Quality Control family of products. The guide provides an introduction to IMF; explains how IMF works; outlines the problems IMF solves and the benefits it brings; and looks at the path to implementation of the new IMF for Broadcast and Online specification.

"IMF represents a new level of efficiency within our industry. At EditShare we are delighted to be at the cutting edge of this new evolution,” comments Howard Twine, Director of Software Strategy, EditShare. “As a member of the DPP’s IMF work stream we have been able to input into the development of the IMF specification and this report on the tangible business benefits of IMF to customers. Our QScan range of Automated Quality Control products will help deliver this kind of efficiency to any media workflow."

The Business Benefits of IMF is available as a downloadable PDF booklet available to DPP Members, and also as a presentation deck with handout notes. 

DPP goal with adoption of the IMF for Broadcast and Online format is to make possible the automate the exchange of content assets, eliminate unnecessary creation of multiple versions, enable workflow efficiencies, and reduce QC and archive storage requirements, while maintaining the quality of content assets for broadcasters and content owners.

Following publication of the IMF for Broadcast & Online specification by SMPTE, the DPP will launch a compliance testing programme for IMF for Broadcast & Online tools. This will provide buyers and sellers with the confidence that DPP tested tools and IMF packages will be interoperable and can be exchanged internationally, thereby delivering the benefits outlined in The Business Benefits of IMF.

The DPP’s next publication will be Home Truths No.12: Cloud Exchange. The guide will aim to help the media industry rethink practices as they move towards a cloud future dominated by large, super resolution files and connected working practices.

Most Popular

Editor's Choice

Interview with Mohamed Hefzy
Mohamed Hefzy is fighting the good fight for Arab cinema. His company Film Clinic has played a prominent role in the revival of a new wave of Arab Cinema
Interview with Kaswara Alkhatib
Kaswara AlKhatib speaks with Digital Studio about UTurn Entertainment's journey from a production house to a multi platform network to creating a media incubator for digital content creators.
The future of internet content in 2018
Mark Weeks, MD of EMEA of Akamai Technologies, looks at how technology will be enhancing our consumption this year

Don't Miss a Story

You may also like

Nagra launches new digital cinema service
"myCinema will drive the digital transformation of the cinema experience," declared André Kudelski, Chairman of the Board and Chief Executive Officer, Kudelski Group.
Blackmagic Design NAB product announcements
Blackmagic Design announces DaVinci Resolve 15, Blackmagic Pocket Cinema Camera 4K and new ATEM Television Studio Pro 4K and a range of updates to their converters range at NAB Show 2018.
Streaming video expert Bitmovin raises $30 million to expand global customer base
Bitmovin has raised $30 million in Series B funding, led by Highland Europe with participation from existing investors Atomico, Constantia New Business, Dawn Capital and YCombinator, bringing total investment in Bitmovin to $43 million.
Ross Video unveils 10 new products, new branding at keynote event
This year’s event was no different, as CEO David Ross charmed a full-house of almost 1000 customers, partners and press, unveiling an unprecedented number of new products. As well he unveiled a new Ross branding reflecting a commitment to Live Production.