Imagine Communications, SpotX and THEO Technologies will demonstrate a complete ecosystem that enables media companies to monetize inventory, create campaigns, play video on every device and platform, and deliver ads to IP-connected devices, addressable TV screens, and traditional linear TV screens from unified campaign and delivery silos. The integrated, end-to-end ad delivery platform will be demonstrated at Imagine Communications’ stand at IBC 2018.
“Imagine Communications is committed to open, standards-based innovation that enables us to collaborate with other industry leaders like SpotX and THEO Technologies to provide proven, best-of-breed solutions that make it easier for our customers to transition to next-generation business models,” said Imagine Communications’ David Heppe, vice president product line management, Targeted Delivery.
IBC attendees will get hands-on experience with the next-generation ad delivery technology via a tightly integrated multivendor ecosystem: From Imagine Communications comes a scalable, feature-rich server-side ad insertion (SSAI) platform and a software-based HTTP-to-UDP gateway; from SpotX, a video ad decisioning platform, supporting programmatic and self-managed campaigns; and from THEO Technologies, the THEOplayer, which supports playback on every device and platform.
Allen Klosowski, SVP, Advanced Solutions Group at SpotX, explains, “SpotX is excited to partner with Imagine Communications and THEO to allow providers, programmers and broadcasters the ability to enable impression-based ad-decisioning that combines traditionally sold media with programmatic transactions across a wide variety of distribution channels.”
“It’s one of THEO Technologies’ ambitions to drastically simplify the process of building and configuring a streaming infrastructure,” says Pieter-Jan Speelmans, CTO at THEO Technologies. “Pre-integrations with SSAI-solutions and ad platforms not only reduce your costs, they also guarantee improved stability amongst your partners.”
The integrated platform enables media owners to execute live and on-demand video campaigns at scale with broadcast-quality ads in a secure environment; reach a broad spectrum of devices with a single campaign through OTT delivery for HLS and DASH devices; obtain verification and reporting from both network-side and client-side; simplify the delivery of a quality experience to any viewer; and gain the control, transparency, and actionable insights needed to maximize yield on linear or VOD across OTT, broadcast, and cross-screen environments.
Imagine Communications will showcase the ad delivery platform at IBC2018 at the Amtrium, Stand #4.A01.