Brainstorm to demonstrate photorealistic engine at NAB

Brainstorm’s advanced virtual studio system will demonstrate how virtual reality can be indistinguishable from reality itself
On-air graphics, 3D graphics system, Augmented reality graphics, Graphics, Visualisation, Augmented reality

Share

Brainstorm, leading manufacturer of real-time 3D graphics and virtual studio solutions, will showcase the recently released InfinitySet 3 at NAB, which will also play the key role in the main theatre demo, focused on hyper realistic augmented reality and in-context data-driven graphics. InfinitySet not only will demonstrate why it is the most advanced mixed reality and virtual studio solution, but also how its Combined Render Engine with Epic Games’ Unreal Engine and its seamless integration with Brainstorm’s Aston, can deliver the best of breed imagery to high-end broadcast operation.

Brainstorm’s experience of nearly 25 years in producing advanced 3D graphics and virtual sets is concentrated in InfinitySet, which provides Augmented Reality features used daily by broadcasters all over the world to create AR enhanced shows using virtual sets and graphics. Technologies like TrackFree or unique features such as TeleTransporter, 3D Presenter or VideoGate are helping customers of all sizes, from CBS or Wrestlemania in the US to TVN in Chile or Fox Sports in Brazil to create amazing virtual content to better engage audiences while significantly reducing costs.

InfinitySet was also used by CJ&EM for the Opening ceremony of the 2018 Winter Games in PyeongChang, which included advanced, hyper realistic 4K Augmented Reality in the ceremony’s live transmission. This performance extensively used the Combined Render Engine feature of InfinitySet, which combines Brainstorm’s eStudio render engine with Epic Games’ Unreal Engine. Particle effects and other AR elements were perfectly synchronized and seamlessly matched with the real footage, converting the spectacular live performance into a stunning piece of art available for the worldwide audience.

In addition Brainstorm's integration of Aston and InfinitySet is now even deeper with an improved graphics workflow. Now, InfinitySet integrates, and can control Aston graphics including its animation logic and structure, enhancing the creation, management and use of graphics content for alternative applications such as Augmented and Mixed Reality, which can also be enhanced by using such in-context data driven graphics.

According to Ricardo Montesa, CEO and founder of Brainstorm, “InfinitySet has always been pushing the boundaries of innovation in virtual reality, and with Version 3 Brainstorm has accomplished a major milestone: making difficult for the viewers to tell whether the real-time content provided by the system is real or digitally rendered. Our Combined Render Engine is able to provide our customers with the best of both worlds, the high-quality scene rendering of the game engines with the advanced graphics, typography and external data management of the eStudio render engine.”

Most Popular

Editor's Choice

Sennheiser hires Shraddha Mukul in regional marketing manager role
New position created to build on the "company's ongoing success" ...
StarzPlay begins streaming of Attack on Titan season 3 finale across Middle East
Third season is produced by IG Port's Wit Studio and directed by Tetsurō Araki and ...
Amazon offering free content from Apex Legends and EA Sports ...

Don't Miss a Story