RED recently announced a new, simplified product lineup to make finding the right RED camera easier for customers. Going forward, RED’s camera line will be built around a single DSMC2 BRAIN with three sensor options—MONSTRO 8K VV, HELIUM 8K S35, and GEMINI 5K S35.
The single DSMC2 camera BRAIN includes high-end frame rates and data rates regardless of the sensor chosen, and RED says the streamlined approach have resulted in a price reduction compared to RED’s previous camera line-up. RED’s camera lineup now include one DSMC2 camera BRAIN with the three sensor options offerred at three new price points - MONSTRO 8K VV ($54,500), HELIUM 8K S35 ($24,500) and GEMINI 5K S35 ($19,500).
“RED was founded with the desire to democratize the digital cinema camera industry by making trailblazing technology accessible to shooters everywhere,” said Jarred Land, President of RED Digital Cinema. “And that mission has never changed. With that in mind, we have been working tirelessly to become more efficient, as well as align with strategic manufacturing partners to optimize our supply chain. As a result, today I am happy to announce a simplification of our lineup with a single DSMC2 brain with multiple sensor options, as well as an overall reduction on our pricing.”
In addition to the changes to the camera lineup, new upgrade paths are now available for customers looking to move from older RED camera systems to the latest sensor technology. Users can see the full range of upgrade options at RED's online support page.
In addition to RED RAVEN and SCARLET-W, the capabilities of RED's updated camera line features are highlighted as:
• DSMC2 with MONSTRO 8K VV sensor offers cinematic Full Frame lens coverage, produces ultra-detailed 35.4 megapixel stills, and delivers 17+ stops of dynamic range.
• DSMC2 with HELIUM 8K S35 sensor is the recipient of the highest DxO score ever, HELIUM delivers 16.5+ stops of dynamic range in a Super 35 frame.
• DSMC2 with GEMINI 5K S35 sensor leverages dual sensitivity modes to provide creators with greater flexibility using Standard Mode for well-lit conditions or its Low Light mode for darker environments.
RED will begin to phase out offering new sales of its EPIC-W and WEAPON camera BRAINs immediately. In addition to the changes to the camera line-up, RED will also begin offering new upgrade paths for customers looking to move from older RED camera systems or from one sensor to another. The full range of upgrade options can be found here.
“We would not be where we are today without the continued support of our customers,” continues Land. “And after having many conversations with a wide range of those customers, now is also the perfect time to announce our latest loyalty programs to give them the opportunity to upgrade to the latest RED technology."