Leica cinematic lenses arm rebrands as Leitz, inaugarates new factory

CW Sonderoptic revealed a full relaunch under the new brand name Leitz Cine Wetzlar to coincide with the opening event of the new Leitz Park in Wetzlar, Germany.
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On June 15th, CW Sonderoptic revealed a full relaunch under the new brand name Leitz Cine Wetzlar to coincide with the opening event of the new Leitz Park in Wetzlar, Germany. CW Sonderoptic GmbH is an internationally active manufacturer of premium lenses for movie and television productions and operates under the Leica brand name.

It was founded in 2008 with the intention of transferring the iconic brand and quality of Leica Still Photographic lenses to the movie industry.

Leitz Cine Wetzlar carries on the legacy started by CW Sonderoptic as production begins at its all-new factory in the city of Wetzlar, Germany. For over a decade they have been amongst the industry leaders in cinematographic elements as CW Sonderoptic.

“Our rebranding to Leitz marks a natural evolution and renewed commitment to growth in this field as well as an homage to Ernst Leitz who created Leica over a century ago. Until the late 80’s all Leica lenses carried the name ‘Ernst Leitz Wetzlar‘. Our new name carries the weight and responsibility of this heritage - and it is one we do not take lightly”, explains Gerhard Baier, managing director of Ernst Leitz Wetzlar.

Originally started as CW Sonderoptic nearly a decade ago, the cine lens development has revolutionized the field of cinematography by introducing the famous Leica look of photography lenses to the cinema world. Cinematographers have chosen the lenses for a string of international blockbusters and award-winning films. In 2015, CW’s engineers got awarded by the Scientific Engineering Award of the academy of Motion Pictures and Sciences for innovative lens design.

Just like CW Sonderoptic, Leitz will continue to design and manufacture quality, hand-built cinema lenses for the premium segment of the industry. To deal with the expansion and ever-growing demand for their optics, the cine lens department moved to its own factory at the new Leitz Park.

Leitz said the move is not only necessary at this point in their evolution, but also sets the stage for a new age in their development - The Age of Leitz.

The newly completed Leitz-Park III complex, built by Leica Camera AG is the latest addition of four new buildings marks the culmination of over two years of construction in Wetzlar, which began in June 2016. To celebrate the event, 1,200 guests and journalists were invited from all over the world to witness the inauguration and experience the new campus.

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