Globecast to debut Digital Media Hub for sports and live events at IBC 2018

Globecast's new Digital Media Hub allows a live feed to be treated in multiple ways to create content suitable for cross-platform use.
GlobeCast, Content Distribution, Content aggregation, Live sports broadcast, Sports production, OTT content, IBC 2018, Social media content


Globecast is launching its new Digital Media Hub suite of services for sports and live events at this year's IBC exhibition in Amsterdam. By aggregating multiple virtualized technologies into a single ecosystem, the Digital Media Hub allows a live feed to be treated in multiple ways to create content suitable for cross-platform use, in both real-time or for use at a later date.

The Digital Media Hub has been developed in conjunction with a number of rights holders with these services already having been used by them, said Globecast in a statement.

The live feed can be used for linear playout or to stream to live platforms of the rights holder’s choice, including social media or websites. Using the same live feed, content can be manually or automatically clipped, edited, metadata attached and shared, either short or long-form. For example, highlights clips can be shared quickly on social media to maximize viewer engagement or packages created for OTT platforms.  

All the clipped content – short and long-form - is then made available via a Marketplace Platform in multiple formats/different sizes – including at broadcast quality - and branded using customers’ brand guidelines.

This platform facilitates content exchange between any relevant parties, including selling that content, in hassle-free transactions. All these services can be easily monitored throughout the process using our digital supervision tool.

New version of Globecast content distribution solution: At IBC 2018, Globecast will also be showing GCXN - its newly enhanced, fast set-up content distribution solution over public internet technology. Globecast has expanded the service via additional customer premise connectivity options.

Customers can now use OEM alternatives in addition to the Globecast-supplied NetInsight technology. In addition, operators can now also access GCXN via cloud using a virtual internet transport application.

GXCN has also been updated with new multi-acquisition capability, allowing customer connection via two concurrent ISPs.

Globecast currently supplies Content Acquisition, aggregation, and distribution services to over 130 networks from 12 interconnected Globecast-owned facilities, including Los Angeles, London, Singapore, Paris, Rome, and Johannesburg.

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