Panasonic debuts two models of first full-frame mirrorless camera

Unveiled at Photokina 2018 in Germany, these cameras are the world's first to support 4K 60p/50p video recording and feature Leica Camera's L-Mount
Panasonic, Mirrorless camera, Lumix, Photokina, Panasonic plans Middle East expansion

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Panasonic has developed two models of its first Digital Single Lens Mirrorless camera with a 35 mm full-frame image sensor, the LUMIX S1R and the S1. Debuting at the opening of Photokina 2018 in Cologne, Germany, these models are equipped with the world's first*1 4K 60p/50p video recording function and the Dual I.S. image stabilization system. As part of the LUMIX S series, Panasonic aims to release them on the global market early 2019.

For 100 years since its founding, Panasonic has strived to help realize better lives for customers around the world by responding to their needs. Working on the concept of creating a new culture of photography for a digital age with digital cameras, in 2008 Panasonic released the LUMIX G1, the world's first*2 Digital Single Lens Mirrorless camera. Over the ten years since then, Panasonic has continued to lead the industry with product innovations, such as the world's first*3 camera supporting 4K video recording, and cameras equipped with the Dual I.S. (Image Stabilization) system, combining stabilization both inside the camera unit and the lens.

Against the background of hybrid use of cameras for stills and video, Panasonic has adopted the concept of ‘Fuel the photographers' creative vision’ to develop a Digital Single Lens Mirrorless camera with a strong focus on the expressive capabilities for both photos and videos. The company will bring these cameras to market as part of the LUMIX S series, striving to provide "specialized value" to customers desiring higher expressiveness. The cameras have the user-friendliness and robustness essential as tools for photography or videography by professionals, while also incorporating an entire array of Panasonic technology refined over ten years developing Digital Single Lens Mirrorless cameras: digital technology like image or signal processing, plus optical and heat dispersion technology and more. The combination of these will provide customers with new value for photography and videography.

Hitesh Ojha, Deputy General Manager, Panasonic Marketing Middle East & Africa, commented, “Panasonic is delighted to introduce another game-changing innovation in imaging technology with these new models.  We have always been at the forefront of pushing the boundaries when it comes to photography, image capturing and differentiation from innovation.  The creation of these new full-frame mirrorless cameras is a testament to our commitment to R&D in order to create never-before-seen camera technologies that bring new experiences for users.  These launches are also a fitting tribute to mark Panasonic’s centennial milestone.  I am confident that the cameras will energise photography enthusiasts – particularly in the Middle East – knowing that the advanced optical technologies will inspire them to produce content in new and exciting ways.”

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