Sony announced the latest addition to its acclaimed Alpha 7R series full-frame mirror-less camera line-up; the Alpha 7R IV
Sony says its highest resolution full-frame camera ever will deliver stunning image quality with high resolution and wide dynamic range while maintaining outstanding focusing performance, high-speed continuous shooting and much, much more.
“We are continuing to drive innovation, break boundaries and redefine the expectations of digital camera performance,” said Yann Salmon Legagneur, director of product marketing, Digital Imaging, Sony Europe.
“The new Alpha 7R IV combines medium format level image quality with high-speed shooting, extremely fast focusing and a long list of upgrades to design, connectivity and usability. This will allow professional photographers, videographers and all other types of creators to capture content in ways that were simply not possible before.”
The new Alpha 7R IV features a newly developed 35mm full-frame back illuminated CMOS image sensor with a resolution of 61.0 MP, the world’s first of its kind. The new sensor’s back-illuminated structure and effective noise reduction techniques combine to deliver extremely low-noise, high sensitivity performance ensuring the absolute maximum image quality.
Pricing and availability
The new Alpha 7R IV Full-frame Interchangeable Lens Camera will ship in Europe in August 2019, priced at approximately €4000
VG-C4EM will ship in September 2019 for approximately €450
ECM-B1M will ship in September 2019 for approximately €380
XLR-K3M will ship in October 2019 for approximately €650