Highlights from the launch event held on April 30 at Al Majaz Amphitheatre, in the presence of Sheikh Sultan bin Ahmed Al Qasimi, Chairperson of Sharjah Media Council. Themed ‘The Heart of Sharjah’, Pulse 95 is set to become the newest English voice in UAE radio, broadcast from Sharjah to the whole of the country on 95.0.
Sheikh Sultan bin Ahmed Al Qasimi, Chairperson of Sharjah Media Council, described the advent of the station as a great step forward in increasing the reach, broadening the scope and driving the progress of radio in the UAE.
“The launch of Pulse 95 is an exciting venture into a new market for Sharjah Media Corporation. We have seen a real need to fill the gap in English language output, particularly when so many of the emirate’s residents use English in their day-to-day lives and increasingly conduct business in English.
“In line with that, we have created a unique station which has a worldwide agenda with Sharjah at the heart of its content, delivered by international presenters in an innovative, engaging and progressive format.".
Mohammed Yanez, Head of Pulse 95, said: “We have ensured that every aspect of the content is consistent and the introduction of the acoustic music element follows that perfectly, being complementary rather than intrusive.
“Our goal is to be a totally inclusive, fun, trusted, feel-good station, bringing the listeners positive, upbeat stories of real people. Our presenters are exceptional, with backgrounds in journalism and talk radio across national stations both at home and abroad. They also have huge social media influence, so many of our listeners will know their names already.
“With that in mind and in tune with a modern, digital and tech-savvy audience, Pulse 95 will broadcast through a multi-media platform that includes radio and online.
“We are the first English station in Sharjah, but we are not aiming purely at listeners who are native English speakers. Pulse 95 is still very much an option for people who understand English and still enjoy the format and content of the shows even though it may not be their first language.”